Hooks

How has your week been going? I hope you're staying healthy. It seems like everyone in London, myself included, has caught this so-called RSV virus. As a result, I've been feeling quite under the weather these past few days. Although I've tried, my attention span has shrunk to less than 3 seconds, and I found myself getting easily distracted.

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Somehow, quite a few marketers got the best of me, and I subscribed to a number of offers which got me thinking, how the f** did they even manage to grab my attention in the first place? 

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‍They used hooks, which are clever tactics in marketing. Imagine a hook, like a special idea, phrase, or image that's really interesting or exciting, used by a company when they want to sell something or tell people about their product. This hook acts like a magnet to grab people's attention, making them stop in their tracks and become eager to learn more. Just like a fish drawn to bait, we are drawn to these hooks because they're intriguing and engaging.

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Hooks that GOT ME this week

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1. LinkedIn DMs

Henry knows exactly what he's doing, because of course, I wanted to know what I'm perfect for. I didn't buy Henry's services, but I'm stealing his opening line. 

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2. Email marketing

“oops wrong link! 🙈” emails ALWAYS get me. Did you know you can email everyone who didn't open your campaign email? A sneaky marketing tactic people use before big launches to boost their open rates. Natalie Ellis does that a lot, and for a good reason… #Ka-Ching!

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3. Socials (mainly reels and TikToks)

I'm a sucker for anything starting with 👇

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The secret to___

The exact way I’ve___from x to y

What no one tells you about____

This is how I result___

This ___ changes the game

I don’t know who needs to hear this but ____

Do this instead of ____

I still see people wasting their time doing ___

Steal my strategy to __ 

If your goal is___ you need to stop doing___

What I wish I knew when I started

Your step-by-step game plan to___

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Over to you 

What catches your attention? Feel free to take these hooks and apply them to your content. They work like magic, especially if you're targeting someone as easily distracted as I am — the slightly burnt-out Zillennial with the attention span of a fruit fly.

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